What if the healthiest foods were the cheapest? What if unhealthy foods cost more? Would it make a difference to your health? To your family? To your communities? To your city, your country?
Unfortunately, we have a perfect example for comparison. What is the healthiest drink? We’re not certain, but the best candidate is water. In most cities, water is almost free. But what drinks sell best? Not water. Why does this happen?
Let’s suppose you are a drink manufacturer, and you want to produce and sell the healthiest drink. And of course you want to make a profit. You might think that selling the healthiest drink would be a recipe for sales, profits, money. Imagine you are the company CEO, you head over to the Marketing department and say “Water is the healthiest drink. We need a marketing plan for water.” What will be the response? Continue reading




